New branding for a music artist of my choice - A project from my second year in HIT.
CD covers, a performance poster, a teaser clip and artist’s merchandise.
My reason of choosing Eminem to this project is going all the way back to my childhood,
when he first became famous. And I loved his lyrics, beats and attitude, ever since.
It was not until I started working on this project, that I discovered the real reason for choosing him: it was his
courage. The man conquered Hip-Hop, a music field originally owned by black people.
He was the first white rapper that made it to the big league, and really challenged some of the big shots in
the Hip-Hop field.
He was bullied at first, but it didn't stop from doing what he truly believed in.
This very same spirit led me all the way since I was a child - and that's why his creation touched me.
This very same spirit led me all the way since I was a child - and that's why his creation touched me.
I chose to use scrabble bricks to indicate that for me Eminem’s essence is his words.
Words nourish him, and he needs them to keep going.
Also scrabble is a words battle like "battles" in hip-hop, where each contestant, in his turn, improvises rap-lyrics to a beat, and tries to trash his opponent, usually takes place in a foggy hip-hop club.
3 CDs Covers - Front & Back:
Inside CDs Covers + CD Labels:
3 Lyrics Booklets - Front & Back:
Concert Poster:
"Eminem Is Back" Teaser:
Project Final Presentation -
Including Merchandise (Sweatshirt + Drinking Bags):
THANK YOU!
