Challenge
This live competition packaging brief for the prominent American food company, Donatos, required selling the concept of fresh British sandwiches to an American audience.
Solution
My goal was to create something fresh and never-before-seen in sandwich packaging. This piece came first place in the design competition and was flown to Donatosheadquarters in Iowa. Amendments would need to be made if it were to be manufactured, such as sealing the package but the client was very pleased. It captures the freshness of the outdoors with a playful picnic aesthetic.
