MINI PRESS CONFERENCE GENEVA MOTORSHOW (2015)

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For the BMW MINI Press conference at Geneva Motor Show 2015 we created the countdown and main movie in full CG for the world premiere of the new Mini Parklane which combines the outdoor capabilities with the urban flair of the, well.. parklane street in London.

For the countdown we tracked all the footage and inserted the respective numbers achieve a seamless integration.

The countdown combines elements from all 3 cars that were presented at the press conference: the racing qualities of the John Cooper works, the urban touch of Mini Parklane and the dusty roughness of Mini Dakar.

CREDITS

my role: creative direction. Making Of
client: BMW Group

agency: FINE ARTS GmbH

stand: Meiré GmbH & Co. KG
concept: FINE ARTS GmbH

production: lucie_p GmbH / arri commercial

producing: Michel Schütz, Rosi Rothenfusser

motion graphics: Alfred Weinl, Andreas Oestreich, Saladin Becker

head of vfx: Michael Koch

CGI: Michael Koch, Björn Lubitz, Markus Hund, Manuel Klein

compositing: Paul Poetsch

color grading: Bianca Rudolph

offline: Peter Kirschbaum

sound: Michael Meinl, Making of: Upbeat Indie Boogie by Sun Channel Music (via Audiojungle)

Making of

Countdown

CREDITS
my role: creative direction, editing
client: BMW Group
agency: FINE ARTS GmbH

production: lucie_p GmbH / arri commercial
producing: Michel Schütz, Rosi Rothenfusser
animation & compositing: Alfred Weinl, Andreas Oestreich, Simone Hauff
color grading: Bianca Rudolph
offline: Peter Kirschbaum
sound: Michael Meinl