CCTV ident Multiperspective is part of the overall CCTV International Redesign package.
I had the chance to put my hand on one of the 3 idents that encompass the more "sensual" universe of cctv news (wind, water, light).
my role: design, animation, compositing
client: CCTV News International, China
agency: Perfect Accident Creative Services GmbH
creative direction: Martin Kett
executive production: Flint Skallen
music: Stephen Arnold Music