Our logo for the fictional design studio created for this project
Strategy
The Vic will function as an agent between its adventurous clientele, and the cultural facilities surrounding it. Customers can get special offers and discounts on cultural events using the hotel as a booking agency.
Logo for The Vic hotel (changed from The Victoria Hotel)
Culture pack
Guests who stay at The Vic Hotel will receive a complimentary Cultural Pack.
This Cultural Pack will include:
A wristband
A Cultural Program
A Vic Disposable Camera
A Cultural Program
A Vic Disposable Camera
As Cork's culture is so diverse, we have divided Cork's most popular cultural locations into four main culture scenes - Music, History, Food, Art.
The Culture Program: This acts as a guide used to inform the user about the range of places Cork’s culture has to offer. Each culture scene category is accompanied by a miniature fold out map which allows the user to identify street names and easily locate their desired venue.
The Disposable Camera: The packaging on the camera can vary in colour as to correspond with the colours allocated to represent each aspect of culture – Pink = Music, Blue = History, Yellow = Food, Green = Art.
The Wristband: Your wristband is your key to Cork’s culture. The tags which will feature on the wristband will correspond with the culture scene the guest has chosen to enjoy.
Wristbands allow the user to receive deals and discounts, complimentary of The Vic Hotel, in places categorized under the chosen culture scene.
Promotional video for The Vic hotel, outlining the UPS and info about the hotel itself.
