Fruta Prohibida (Forbidden Fruit) brand identity

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Fruta Prohibida (Forbidden Fruit)
Brand Identity

Find the name intriguing?

Find the name intriguing? I hope so. Creating a different kind of name for a different kind of ad agency was a challenge, after all odd ad agency names have been the rage in the advertising world for some time now. Our client, based in the Dominican Republic, was starting a new ad agency targeting women. I was called to create the name, design the brand identity, website and develop the strategic positioning. Fruta Prohibida was going to be more than a women’s focused agency. It would serve as a bridge between women and corporations, using whatever media channels made sense: traditional, social media, events, street teams, workshops… whatever it works to facilitate their dialogue for a relevant and mutually beneficial outcome.

Fruta Prohibida was set to break barriers in women’s marketing. Although the “Prohibida” (forbidden) side of the name conveys the iconoclastic personality of the agency, we wanted to emphasize the organic meaning emanating from the “Fruta” concept. Concentrate on the concepts of growth, fresh creative, humanistic interaction, maturity and focus on achieving our client’s goals. The resulting brand mark was an stylized “F” and a “P” rendered as connected leaves delivering a ripe piece of fruit. The color palette: warm, fresh and approachable. We also developed the brand identity materials and are currently working on the website and a video animation.