A campaign presenting different interpretations of the word 'Family'. It was a response to the Israeli deputy Education Minister commenting that “a family is a father, mother, and child, and not two fathers and a child" (http://www.timesofisrael.com/deputy-education-minister-same-sex-couples-not-a-family/).
The slogan reads: "Dear kids, please help the deputy minister understand what makes a family".
