Organic search and is the key to higher traffic and revenue for e commerce websites. But, the challenge lies in getting organic traffic to your website. Here are 5 important tips to help you get started.
5 SEO tips for your e-commerce website
1. Research and rank keywords that you want to target - Targeting the wrong keywords will render all your SEO efforts futile by bringing you the wrong kind of traffic. You’d also run the risk of loosing our on potential traffic and sales. Hence, it’s extremely important to thoroughly research your target keywords and rank the.
2. On-page optimization is very important - There are a multiple things to consider here.
a) Keyword optimization - Keyword optimization is important for multiple aspects of a website including meta titles and descriptions, header tags, paragraph copy or the actual website text. Unique meta titles and descriptions, well phrased header tags and structured paragraphs will help search engines index sites easily using the text available thus allowing your website to rank on SERPs.
b) Site structure optimization - Having your website pages themed is very important. Your website should be optimized for both the search engine crawlers as well as your visitors. The structure should be able to make searching for specific information easy for readers and search engine bots as well.
c) Usability - Besides making your web pages easy for your visitors to navigate through, using Call the Action (CTAs) are a great way to enhance usability of a website. Another important feature of improving the usability of website is by optimizing it for mobiles so that your shoppers can browse through your products and make purchase decisions with ease.
d) Internal linking - Internal linking guides your visitors to where you want them to go next and also provides the search engine crawling bots and understanding of the link mesh you’ve created within your website.
e) Social Media integration - The fact that social media influences SERP results cannot be underestimated. However, what is important here is understanding which social media platforms will get you the best results. For instance, if your website is image-heavy, Pinterest may be batter than Google+ and so on.
3. Steer clear of duplicate content and don’t forget product descriptions - Duplicating the manufacturer’s product descriptions do little good for your e-commerce business sales. Neither do generic descriptions work well in appealing prospective consumers. To attract consumers and encourage sales, you need to have unique meta titles and product descriptions and ones that appeal to the sense of your consumers such. Using adjectives especially, such as cozy, soft, scrumptious, etc. can work wonders for your sales.
4. Product image optimization - Similar to optimizing texts in your website, optimizing your images is also very important. Since the search engine crawlers cannot interpret images, you need to tag them and also provide descriptions so that they can comprehend images and index them as well.
5. Enable ratings and reviews for all your products - Ratings and reviews will help increase the credibility of your website thus giving your potential customers a reason to trust you. A good way to implement ratings and reviews is by incorporating the schema code in your website’s content, more importantly in the product pages. This will help search engines interpret your site’s content in a better way.
So, when you’re looking for an affordable SEO company, ensure that you discuss that these activities are taken acre of, when performing SEO on your website. Ideally, SEO services should incorporate all of these factors into their offerings, but features such as Schema may need to be especially inquired about.
Have more ecommerce SEO tips to share? Post them in the comments below. I’d love to hear from you as well.
