Creative Solution: I decided to create and AD campaign for this project. have always loved Skullcandy’s products and the fact they are made here locally also a big plus, so I really enjoyed this project as it was a very interesting challenge. First I researched the current AD marketing campaing of Skullcandy as well as researched more into their products and past AD and marketing campaigns as well just to get a better feel and hold of the company and what they might actually consider if someone where to actually itch this to them. Their AD campaign at the time only consisted of a vibrant colored gradietn background and Althletes wearing their products. So I decided to go back to the basics of what Skullcandy is and what it means to me as a product which is my love of music focused on what Skullcandy meant to me and that translated instantly into music for obvious reasons. I then decided to take the same idea they were using for their AD campaign but ton it down and use legendry classic singers and muscians. Thankfully some of my favorite artists thanks to my parens happen to be over the age of 60. So who to choose? I instantly picked Stevie Nicks as I absoltely adore her and has always been apart of some amazing memories, I then thought of the song my father would sing to me by Van Morrison which was brown eyed girl which I used a part of that song to create the tagline, then I began to think about who else I loved that would be from that generation and all the sudden I knew who the last person would be and that would be the Legendary Bob Dylan, this one was for my mother who has many stories that revolved around his ground breaking music. Once again took a cue of one of his more popular songs and went from there . My goal was to remind those looking at the AD’s of their youth, their freedom, their maybe oncet love of music. But most importantly I was going for a familiarity with these AD’s something that an older demographic would be able to relate to, feel comfortable with, and maybe even look into buying some new earphones. I chose muscians not just for obvious reasons but because it was a way for Skullcandy and AARP to become streamline withone another without having to buckle under one or the others demographic demands, By doing this I found that both campaigns convey the exact message Skullcandy wants just in a very different way then they usually convey it.
Stevie Nicks Advertising Mock Up in AARP Magazine
Bob Dylan Advertising Mock Up in AARP Magazine
Van Morrison Advertising Mock Up in AARP Magazine
