The project requirement was to perform detailed research on any one domain in Unorganised / Organised Retail sector, and then come up with buyer personas relating to the same. The following infographic reflects on Multi-branded Stores under the Organised retail head.
Creating Buyer Personas, targetting major buyer groups visiting Lifestyle stores.
RETAIL RESEARCH & PERSONA BUILDING
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RETAIL RESEARCH & PERSONA BUILDING

Selection of an Organised Retail Sector example ( Multi branded Stores), Demographic and Psycographic studies at Lifestyle stores ( Field visits) Read More
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Published:
Attribution, Non-commercialAttribution, Non-commercial