OBJECTIVE
Elite is a dynamic study abroad program developed by Element International Education Group.
We tailor to junior and senior high school students, preparing them based on each student’s unique characteristics. The Elite program contained four parts, The Element Bridge, The Element Select, The Element Support, and Element Series, which covered students from preparation in applying schools to supportive services after arriving in America.
We tailor to junior and senior high school students, preparing them based on each student’s unique characteristics. The Elite program contained four parts, The Element Bridge, The Element Select, The Element Support, and Element Series, which covered students from preparation in applying schools to supportive services after arriving in America.
The main goal of the project was set to design an outstanding Brand Identity for its launching, which would correlate with the idea of exceptional educational services at the same time differentiating ourselves with the competitive market in China. The intention was to reflect the dynamic and outstanding services Elite provided.
CREATIVE SOLUTION
Streamlining multiple elements, Chinese name, English name, and the mark in the identity can be challenged. After exploring various ideas, Elite needed an identity that would speak straightforwardly to parents and students in China. We decided to use the badge symbolizing the concept of aspiring. A symbole represents guiding our children on the way of becoming the elite of the future.
