Channel Six - Extreme Sports
The brief was to then design and develop a logotype and brand identity for Channel 6. I needed to design and storyboard an animated television ‘Ident’ for Channel 6 and to produce a ‘Style Guide’ which enabled me to show how my identity will be implemented.
My overall aim was to make Channel 6 into a dedicated Extreme Sports Channel, that would attract the youth culture “Generation Y”, whilst welcoming older markets and targeting both male and female audiences.
