THE BREIF
PANTONE (UK & Europe) want to target creatives in the Graphic Design sector with a stimulating, evocative artefact that promotes and celebrates a conceptual approach to the use of colour.
THE SOLUTION
As a group, we made a decision to focus on human bodily fluids in order to tackle colour in an interesting way. The colours would also educate creatives with interesting and weird facts about our bodily fluids. The book consisted of 20 back-to-back pages, with a slick and sophisticated book cover and packaging idea ready for delivery. It was a unique keepsake for designers and included miniture test-tubes for experimentation, allowing designers to explore these colours and body like fluid textures out for themselves.
We see a variety of colours around us everyday, why not explore the colour that’s inside us!
