DISCOVERY /// BPL: Showcasing a Global Sponsorship
The Campaign served to announce an exciting new sponsorship deal between Discovery Health and BPL legends Manchester City, Arsenal and Liverpool. Ultimately, the association was intended to promote an enthusiasm for healthy living and the sense of optimism that goes with it.
Qualifying members would enjoy the opportunity to attend matches involving the three teams and share in the unrivalled glamour of these encounters. To showcase the new sponsorship deal an unusual look was created consisting of a diagonal line motif which flows through all the pages – either in a subtle manner – or in a way that dominates the page.
The effect creates a feeling of movement and atmosphere – mimicking the vibrancy which ones experiences in a big stadium environment. In places typography has been stacked to invest words with vivid energy. The overall design objective was to create a look that breaks away from literal expectations – rewarding the reader with a bright, energetic experience.
The effect creates a feeling of movement and atmosphere – mimicking the vibrancy which ones experiences in a big stadium environment. In places typography has been stacked to invest words with vivid energy. The overall design objective was to create a look that breaks away from literal expectations – rewarding the reader with a bright, energetic experience.
