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    various identity projects
Tower Plaza Neurology: When opening this private practice, Tower Plaza Neurology wanted to stand apart from the sterile hospital experience that most doctors provide. Keeping that in mind, bright colors and a more fun, approachable design was crafted to fit the philosophy of the practice. The icon represents the synapses of a neuron connecting.
Deer Haven Blueberry Patch: In an effort to stand out from the "farm-y" looking competitors, the client wanted to focus on the Piebald deer often seen on the property. The design took influence from the fun experience of picking blueberries and the color pallete of a blueberry bush.
Chicago Area Runners Association Lakefront 10 Miler: After an ownership change of the long-standing event, the client needed a rebrand that would unify it to the existing CARA brand while also making the identity able to stand alone on promotional materials and on race day. 
Starfish Therapy: This speech therapy company needed an identity that reflected its fun approach to the help it provides to the infants and preschoolers that the therapists work with. The type treatment, wordmark and colors drew from nautical inspiration.
Flower & Flour: At its creation, this bakery located in Wilmington, NC specialized in wedding cakes that incorporated edible flowers. It was important to them to be approachable to both the traditional as well as the contemporary customer. The client wanted a wordmark that could stand alone and an icon that could be used on tags, boxes and other promotional materials. Years later, the business has developed into a full-service gourmet treat company making the tagline "confections in bloom" still very relevant. (developed while employed at Eye Design Studio)