Medeli
Business Innovation Challenge
Medeli is a musical instrument manufacturer. The challenge was to research the current and future music contexts, users and markets, to reveal new possibilities for innovation in music creation and performance. Ultimately to come up with a new strategic direction for Medeli in the Asian market, in fit with the company‘s brand and core capabilities.
Some results from the customer research study to support the new strategic direction
Current & Future Trend Research
Change proposed in the target market
A bigger market can be reached with the new direction
New Product line vision
Value Opportunity Analysis - Key Features for a pilot product
