novadanza | brand identity
Novadanza is school of dance based in a periferical area in Rome. The impact that this structure have in the residential area has important conseguences on the cultur developing of the populatio that there live. The brand identity had to carry on that goal: bring culture in an area far away from the culturale center with a phisical practice as the Dance.
I start designing the logo thinking of the tradition of aesthetic gesture of the classical painting in Rome. The mannerist historical period was the start point. The asymmetrical movement and the unexpected choices of colors inside the mannerist paintings give me the idea of the movement to create a mixed shape between the N and the D and to choose the colors.
