Rainbow is a joint venture retail chain enterprise. It was established 25 years ago and has been rewarded many times as the “reputable store” by the Shenzhen government. In order to break through the complicated and changeable business environment, Rainbow was the first mall in Shenzhen that introduced “clothing O2O shopping experience center”. 

 The center presents a few sample clothes with the 3D motion sensing virtual fitting room. Consumers stand in front of the 3D virtual fitting room to try on clothes, bags, shoes and other accessories by simple gestures pushing virtual buttons right in the air. If one satisfies with the matching, he can snap a photo and share with friends through Weibo or Wechat. One even can add the specific clothes into the cart and pay by mobile phones. 

Besides the cool operation way and super powerful human-computer interaction, the 3D virtual fitting room possesses accurate data monitoring and analysis function, including daily visitors, popular items, and consumption habits which will be recorded at the N-show back end.
With the introduction of the high-tech motion sensing product, Rainbow has created a smart, interactive shopping space with high efficiency and has become a bright spot in Shenzhen business circle.