THE OBJECTIVE
For this project I created three distant posters to promote the sport of fencing on an Olympic level. I chose to showcase three of America’s best fencers to engage and educate the public. The posters are meant as a keep sake for all fans of the sport.
For this project I created three distant posters to promote the sport of fencing on an Olympic level. I chose to showcase three of America’s best fencers to engage and educate the public. The posters are meant as a keep sake for all fans of the sport.
THE SOLUTION
In the marketing of fencing I saw a need to engage fans on a more dynamic level. For this campaign I did not want to fall into the cliche of regular black and white imagery that is primarily used for the sport. The final product of this campaign captures the dynamic nature of fencing. Convening the liveliness of the sport to all viewers.
In the marketing of fencing I saw a need to engage fans on a more dynamic level. For this campaign I did not want to fall into the cliche of regular black and white imagery that is primarily used for the sport. The final product of this campaign captures the dynamic nature of fencing. Convening the liveliness of the sport to all viewers.
