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    To hype the release of the first seven LBJ12 colorways, I have created 2 dramatic key visual that tells the story of each colorway and how it tie… Read More
    To hype the release of the first seven LBJ12 colorways, I have created 2 dramatic key visual that tells the story of each colorway and how it ties back to Lebron's game and identity as an athlete. These visuals were distributed through @nikebasketball's social channels and heroed on the Nike basketball sports landing page, building energy and excitement around each release. Read Less
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NIKE SPORT RESEARCH LAB
 
CONCEPT: The LeBron 12 sits in the Nike Sport Research Lab, hooked up to the same biomechanical analysis equipment that is used to evaluate athletes who visit the lab. Key metrics and statistics that define LeBron's game are displayed on surrounding screens, showing how each component of the shoe has been built precisely to push his performance to the next level.
 
EXECUTION: photography, 3d modeling of the platform/stage/scanner... photo retouching
DUNK FORCE
 
CONCEPT: The power of LeBron's tomahawk dunk is brought to life as the force created by the shoe hitting the court/landing path rips it to pieces. Splintered wood and debris encircle the shoe in a whirlwind on impact as the energy and power of the athlete is brought to life.
 
EXECUTION: photography, 3d modeling of the platform/landing path/broken wood floor ... photo retouching