Logo designing to me is the definition of any product. May it be an application or maybe a company. Beneficial or not, people do judge a company through it's logo at times. I design a log according to the need of the company. If the company is strong and bold in character, there are different set of colors. If it is more of a product that demands the reliance of people, then it employs different color tones. Green serves for reliability, red for bolness, black for class, flat for some and skewmorphic for others. But there are two options-either you fully detail your icon or logo. Or you still manage to reserve the simplicity in it. I'll be adding more logos as I work on more projects.
Hope you like them!