Developer and producer of EV charging stations / Bowie, MD, USA
Scope of work
Communication strategy / Logo lifting / Visual Identity / Brand collateral design / Print management /
Papers: Olin Regular Absolute White / Stardream Lapis Lazuli
Production method: Paper laminating / Foil stamp / Silkscreen / Offset printing
The previous SemaConnect logo has been in wide use on charging stations across The United States. Considering both potential rebranding costs and the fact that the existing identity started gaining attention,
a complete overhaul was out of the question. Despite the limitation, both icon and typography have been reconstructed from scratch while remaining close to the original form.