Retrospektive — Dieter Rams
Bauhaus-Archiv / Museum für Gestaltung
Dieter Rams is a German industrial designer closely associated with the products of the Braun company, where he
was head of design between 1961 and 1995, and thefunctionalist school of industrial design. Design is not a finite way, measuring it strove to express the ten fundamental principles ofwhat he considered be good design.
Here they are: good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design makes a product understandable. Gooddesign is unobtrusive. Good design is honest. environment.The good design is as little design as possible.
