This was a print advertisement which appeared in the National Reading Association Conference handbook. It is a huge conference of about 20,000 educators which takes place in a different city every year. After I came up with the "gear" image in this ad, the slogan for our trade show booth became "The World of Reading, in gear for the future." The gears became a visual element which carried through our booth design, as well.

 

This ad was done in Quark Xpress and Adobe Illustrator. The only photos I needed to get were of the 3 colorful plastic gears. I was able to use stock photos belonging to Silver Burdett Ginn of the background books and the children.