A précis can sum a review in only a few words; this simplicity can leave watchable impression on readers. Simple words can persuade audiences with just a glance, incorporating this asset was a core trait. The letters shown were constructed using reviews written about Christopher Nolan, and outlined to a Franklin Gothic typeface. Nine of the letters contain a précis that refers to Inception, The Dark Knight Rises or Interstellar. The trailer was mapped out to ‘Imagine the Fire’ composed by Hans Zimmer. Intentions of the project were to tease and create anticipation as to what the event could be.