- Maybelline Mascara Ad -
The goal of this project was to create a new branding image for an existing product, then use that to create a set of ads and packaging.
The goal of this project was to create a new branding image for an existing product, then use that to create a set of ads and packaging.
Playing off of the "Pumped Up!" name, I decided to create a branding image that was based around a sort of loud, "rock n' roll" theme.
The first two pieces in the project are a full-page magazine ad and an accompanying web banner.
The final leg of the project involved packaging design.
