From the top down you see envelopes, letterheads, square gift cards, business card fronts, and two alternative back sides of a business card.
I designed this with the idea in mind that I wanted to create a high end looking women's clothing brand at a low price cost. I used the watercolor technique to set it apart from the rest of the clothing brands that I had seen out there in a similar venue. The ideal consumers would range from 18 year olds to women of middle age. The clothing sold here would expand from professional clothing needed for a job setting, to casual everyday clothing, "going-out" or "date-night" clothing and finally workout gear. All of it perfect for whatever the fashionista may need to dress for. Along with clothing, the company would also sell accessories like, jewelery, footwear, scarves, and purses. Having it be a one stop outfit shop.
I designed this with the idea in mind that I wanted to create a high end looking women's clothing brand at a low price cost. I used the watercolor technique to set it apart from the rest of the clothing brands that I had seen out there in a similar venue. The ideal consumers would range from 18 year olds to women of middle age. The clothing sold here would expand from professional clothing needed for a job setting, to casual everyday clothing, "going-out" or "date-night" clothing and finally workout gear. All of it perfect for whatever the fashionista may need to dress for. Along with clothing, the company would also sell accessories like, jewelery, footwear, scarves, and purses. Having it be a one stop outfit shop.
