The MARK
Windshield Experts
From AIS
From AIS
Goal: To create an identity that is more approchable, while yet maintaining strengths of the core offering
of the brand.
Plan: Make all graphical elements stronger by eleminating weaknesses. Use a type that is more solid and progressive while still paying attention to precision and excellence. To use more approchable colours and give the brand a vibrantly effective and contemporary logo.
Action: We revisit the logo.To start, we use 3 well established brands as a platform of inspiration to create an identity that will be recognized, remembered, and most importantly, Loved.
of the brand.
Plan: Make all graphical elements stronger by eleminating weaknesses. Use a type that is more solid and progressive while still paying attention to precision and excellence. To use more approchable colours and give the brand a vibrantly effective and contemporary logo.
Action: We revisit the logo.To start, we use 3 well established brands as a platform of inspiration to create an identity that will be recognized, remembered, and most importantly, Loved.
Inspiration
Idea
Construction
The MARK
