Tortoise and the Hare advert
This pedestrian road safety PSA from the U.K.'s Transport for London (TfL) is a modern day retelling of Aesop's "The Tortoise and the Hare" with a suitably stark message for teenagers. The image was designed to be rotated to reveal both sides of the tale 'Fast Loses' or 'Think Slow at Crossings'
Illustration: Raid71
Agency: M&C saatchi
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