Insido is a lifestyle brand with enough choice for buyers to feel a unique sense of identity in their purchases. When making a home these consumers want to veer away from the sense that they live in a cookie-cutter replica of someone else’s home, whilst at the same time furnishing with mass produced, affordable and reliable products. For this reason it is important to emphasise the affinity between buyer and brand through the availability of choice, variety and the element of personal taste in bringing items together.
Insido retains it’s main purpose in it’s typographic characteristics, with a general concentration in flowing white space between each character, giving enough breathing space to the whole identity. This highly versatile typeface has a modern easy to identify look which should imply trust, loyalty and superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shape, colours, fonts, and images are to be strikingly edgier from any other identity in the same market niche.
The continuity of the brand should be reflected in packaging design One of the first crucial points we like adhering to is doing something different from competitors