Branding Project on a new alcoholic ice lolly called Icycl that needed a logo and pakcaging design to sell in nightclubs and festivals. The target audience was 18-25 year old young adults.
The idea for the logo was a illustrative abstract line drawing of a polar bear, combined with illuminating club light colours. The design was targeted at young adults 18 and over so the logo needed to fit in to the nightclub/festival scene.
