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A re-interpretation of the single "Born Free" by M.I.A. that capture the rebellious, confrontational energy by using aggressive, hand manipulated… Read More
A re-interpretation of the single "Born Free" by M.I.A. that capture the rebellious, confrontational energy by using aggressive, hand manipulated typography. Read Less
Published:
"Born Free" Album Single
Typographic aggression for an audio assault
What I love about the music artist M.I.A is her ability to be upbeat and celebratory one moment, and in the next breath be deeply political and abrasive. Working from this juxtaposition, I reinterpreted the album cover for "Born Free", their  single off the album /\/\ /\ Y /\ (read, MAYA), by combining confrontational typography and a warm color palette.

I created the main type treatment by simply printing the text I needed, and got rough with it. I transformed the plain printed text by photocopying, ripping, tearing, sticking, unsticking, cutting, reassembling, and scanning it to obtain the lo-fi character that is seen in the final piece.
PROCESS MECHANICALS
The initial printed text.
One pass through a photocopier with a twist.
Ripping, sticking, unsticking, and re-sticking.
Cut into strips, shifted and re-assembled.
Re-assembly detail.
Final piece that was scanned.