Lately I took a part in a poster design award. Theme: A cyclical, national fundraising action "Hope against Cancer". A slogan: Buy a flower of Hope.
Challenges: 1. all previous posters were very stereotypical; 2. plenty of information, logos, sponsors' data to layout on a A3 / A4; 3. the absolute need to use a brand gadget - the sunflower (brooche) as the main graphic element.
Because I really believe that the reason of this particular fundraising action should be taken with whole heart and mainly optimistic attitudes... And i'm sure we all can make changes if we'll cooperate! So than, I decided to create a plain project, which would visually express HOPE and SOLIDARITY.
I'd appreciate any comments you might have...
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