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    NYC Service, the volunteering arm of New York City, was facing a growing problem of convincing New Yorkers to volunteer for their city. To cut th… Read More
    NYC Service, the volunteering arm of New York City, was facing a growing problem of convincing New Yorkers to volunteer for their city. To cut through the New Yorker’s ever growing apathy towards volunteering we introduced “Good for you good for the city”, a new way to talk about volunteering that speaks to the slightly selfish side of New Yorkers. To find your perfect volunteering opportunity in an easy way, we created an app that provides you with tailored results to your personal preferences, taking into account the time you can dedicate to volunteer work, your interests and location. We launched “Good for you good for your city” with a citywide OOH campaign. Posters were placed in bus stops and subway lines across the city in October and November 2014. Inspired by public space, street signage, announcement posters etc. we created an eye-catching neon color palette to go with our messages. Simple, fun and iconographic line illustrations wrap around the copy playfully and support our statements. We made our branding come to life in a practical way, and decided to design a collection of work wear pieces, utilizing the illustrations we’ve created as pattern prints. To find your perfect volunteering opportunity in an easy way, we created an app that provides you with tailored results to your personal preferences, taking into account the time you can dedicate to volunteer work, your interests and location. The campaign was an instant success. Immediately following launch, the NYC Service website saw a 30% jump in web traffic that was sustained through the duration of the campaign. Since the campaign ran, monthly registrations to the NYC Service website have grown by 50%. Read Less
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N Y C   S E R V I C E 


NYC Service, the volunteering arm of New York City, was facing a growing problem of convincing New Yorkers to volunteer for their city. To cut through the New Yorker’s ever growing apathy towards volunteering we introduced “Good for you good for the city”, a new way to talk about volunteering that speaks to the slightly selfish side of New Yorkers.

We launched “Good for you good for your city” with a citywide OOH campaign. Posters were placed in bus stops and subway lines across the city in October and November 2014. Inspired by public space, street signage, announcement posters etc. we created an eye-catching neon color palette to go with our messages. Simple, fun and iconographic line illustrations wrap around the copy playfully and support our statements. We made our branding come to life in a practical way, and decided to design a collection of work wear pieces, utilizing the illustrations we’ve created as pattern prints.
 
To find your perfect volunteering opportunity in an easy way, we created an app that provides you with tailored results to your personal preferences, taking into account the time you can dedicate to volunteer work, your interests and location. New Yorkers, sign up for volunteer work here
 
 
Illustration: Verena Michelitsch, Christina Michelitsch, Asuka Kondo
Art Director: Brad Warsh | Copywriter: Michael Grosso
Design Director: Verena Michelitsch | Creative Director: Dan Chandler
App Design: Yoon-Hee Kim
Photography: Sid Lee NY with help from Nicole Garvilles

 
 
 
 
 
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