Launch campaign for the Dana version of ommwriter + ommwriter for PC. The whole campaign is about a group so-called "the ommwriters" which use ommwriter (the software) to inspire themselves and transform boring everyday text into creative content.
A tool to encourage inspiration with random, sense - less, phrases and images from flickr.
People would send us design-less signs from the streets and we would re-write them (inspired by ommwriter) and re-design them.
The ommwriters will find the right words to say anything you can't.
The omwriters will give a twist even to the download page.
Some example posters for the re-writting signs
The music of ommwriter was going to be uploaded to itunes. So these where some proposals for de cover. The idea was mixing music + writting + ommwriter
