Martini is well known brand with a strong heritage that dates back to 1863. The brand is recognized through out the world and benefits from an international presence as part of the Bacardi Group and through its association with F1 and motorsports that dates back to the 1960s.
 

The story of MARTINI is 150 years of Italian passion. From its birth in Turin in 1863, it took on the world and succeeded. It became an icon, a symbol for those who love to live their life with style. Using 40 botanicals sourced from the finest locations, Martini vermouth and sparkling wines are still produced by craftsmen and artisans today.

 

The aim of this project is to create a new way of presenting Martini Rosso in bars, which captures people's attention and tempts them to try Martini Rosso as their first drink of the evening.