Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a country, called República Popular do Corinthians. To guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi São Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a President was appointed. In a guerilla action, the Presidential sash of República Popular do Corinthians was handed over to Brazil’s past president Luiz Inácio Lula da Silva.
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Agency: F/Nazca - Client: Nike - Head of art: João Linneu - Partnership: Ricardo Alonso and Flávia Gonzales.