There are many stigmas from the 80s that still haunt people who are infected by HIV. Ungegruppen (Danish for "Youth Group" is an organization that supports young people with HIV and helps to change general public's views on this disease. Unfortunatelly their name is very bland and could be used for any youth organization.
Therefore we chose to change the name into something with a clearer message, that would both explain the organisation and create a more pleasenat attutude towards HIV.
We chose to rename Ungegruppen to Positivung (positive youth). Positivung associated with having a positive mind, while being HIV positive, without directly mentioning the disease.
The new logo has soft and round shapes, which emphasizes organisation's kind and warm intentions towards HIV positive young people. The logo design is friendly and welcoming.
Stand alone icon:
This project was created and shortlisted for the 'Young Creative Circle Award' 2014
