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    Boomerang – a well established clothes shop in Fredrikstad, Norway – has gone through major upgrading including logo, profile, signage and artwor… Read More
    Boomerang – a well established clothes shop in Fredrikstad, Norway – has gone through major upgrading including logo, profile, signage and artwork. Read Less
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BOOMERANG

Boomerang has become an institution for retail in Fredrikstad (Norway) since it was founded by Håkon Kristiansen in 1978. Today it is run by his son Kristian Fr. Kristiansen with ongoing success.

Boomerang has quality brands like Belstaff, Magnanni, Morris, Tiger of Sweden, Hackett, By Malene Birger etc, and has the friendliest, most passionate and service minded staff.
 
Yet preserving the legacy after his father, Kristian decided it was time Boomerang had a major facelift. The logo and profile has been updated and refined, the signage and window decor is new – so are all posters, stationary, bags and ads. 

In close collaboration with the client, we developed ”Original artwork by Boomerang”– their own illustration style that is used as decor on walls and in the future will be used on cards, brochures etc. Notice that the black tie model is the manager himself. This draws parallels to the first ad they had in the local newspaper back in the seventies which was an illustration of his father, Håkon. History is repeating itself, so is fashion – but with a new touch.
 
Design and illustrations by Page Black, letter press by Presserommet, print of signage/wallpaper by Beco Reklame, offset prints by Møklegaards Trykkeri. All photos by Kine Jensen.