Branding for a fictional coffee shop
Diploma in Graphic Design Final Year Project 
About —

"We believe coffee and art can tell stories."

Nidificate is a fictional coffee shop, art gallery, and concept store all in one. It’s a place that allows you to savor coffee and art. Our objective is to provide a warm, serene environment, to offer you an inspirational atmosphere. The literal meaning of Nidificate is ‘to build a nest’, we envisioned a timeless and artistic space where you are able to act freely and comfortably. 

We wished Nidificate will be peacefully heard through the language of simplicity. Therefore, we emphasize on the values of natural, minimalism and openness. The colour palette was in a natural and earthy shade to represent the brand’s characteristics. In order to create a more sophisticated look, we developed a series of hand-drawn illustrations as supporting visuals which adds an artistic touch to the overall design.

Credits —
Lee Wai Lun (Art Direction, Print Design, Photography)
Lim Fei Zun (Motion Graphic, Web Design)
Leong Kah Fai (Packaging Design, Booth Design)
Foo Chen En (Illustration, Videography) 
▲ Brand identity style excerpts
▲ Logo inspiration
▲ Hand-drawn illustrations
▲ Brand Collaterals
▲ Posters & press ad
▲ Webpage design
▲ Brand book
▲ Motion graphic 
▲ Promotional Video
Date: 16-18 March 2015
Time: 10am - 5pm
Venue: Sports Complex, Tunku Abdul Rahman University College (KL Main Campus)
Thank you.
Nidificate - Branding for a fictional coffee shop
Diploma in Graphic Design Final Year Project 2015
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Multiple Owners
wailun lee