AXA brings print ad to life
The first iAd
The first iAd
Briefing
AXA is the first insurance company in Belgium to launch an iPhone application. Their application helps you when you have a car accident. Such an innovative product, deserved an equally innovative launch.
Idea
Axa brings a print ad to life. The ad shows a somewhat surreal accident and invites people to engage and place their iPhone on the ad to discover what exactly happened.
Result
After just a few days already 5% of all Belgian iPhone users watched the ad come to life through their iPhone and another 120.000 – non iPhone users – went online to see how it works. The Axa iPhone app was the most downloaded branded app after 1 day. The campaign got thousands of tweets and shares, press coverage in all major newspapers and massive attention in blogosphere.
AXA is the first insurance company in Belgium to launch an iPhone application. Their application helps you when you have a car accident. Such an innovative product, deserved an equally innovative launch.
Idea
Axa brings a print ad to life. The ad shows a somewhat surreal accident and invites people to engage and place their iPhone on the ad to discover what exactly happened.
Result
After just a few days already 5% of all Belgian iPhone users watched the ad come to life through their iPhone and another 120.000 – non iPhone users – went online to see how it works. The Axa iPhone app was the most downloaded branded app after 1 day. The campaign got thousands of tweets and shares, press coverage in all major newspapers and massive attention in blogosphere.
