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    Current trends and driving forces of digitalisation, globalisation and the changing values are confronting people with great challenges. But they… Read More
    Current trends and driving forces of digitalisation, globalisation and the changing values are confronting people with great challenges. But they also offer new opportunities and possibilities of actively shaping our future. In order to promote a sustainable culture of life and economic activity, a fictional brand is created. This brand stands for the variety of alternative forms of work and life that include a passionate relationship to work. The basic idea is a model of life that combines the three worlds of a paid job, your own projects and subsistence economy. With the help of a campaign social visibility for this model is created. It also provides incentives for the free exchange of information and experience that will form a sound community. As a network, the brand offers people guidance and reduces uncertainties. The result is a comprehensive concept with various cross-media communication tools that has the potential to encourage social change. Read Less
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Flickwerk
Concept and Design of a Campaign for Sustainable Forms of Work and Life
 
 
Current trends and drivers of digitalisation, globalisation and the changing values are confronting
people with great challenges. But they also offer new opportunities and possibilities of actively shaping
our future. In order to promote a sustainable culture of life and economic activity, a brand is founded.
 
 
This brand stands for the variety of alternative working and living forms that include a passionate relationship to work. The basic idea is a model of life that combines the three  worlds of paid job,
your own projects and subsistence economy.
 
 
With the help of a campaign social visibility for this model is to be created. It also provides
incentives for the free exchange of information and experience that will form a sound community.
As a network, the brand offers people guidance and reduces uncertainties.
 
 
The result is a comprehensive concept with various cross-media communication tools
that has the potential to encourage social change.
 
 
 
 
 
 
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