Concept and Design of a Campaign for Sustainable Forms of Work and Life
Current trends and drivers of digitalisation, globalisation and the changing values are confronting
people with great challenges. But they also offer new opportunities and possibilities of actively shaping
our future. In order to promote a sustainable culture of life and economic activity, a brand is founded.
This brand stands for the variety of alternative working and living forms that include a passionate relationship to work. The basic idea is a model of life that combines the three worlds of paid job,
your own projects and subsistence economy.
With the help of a campaign social visibility for this model is to be created. It also provides
incentives for the free exchange of information and experience that will form a sound community.
As a network, the brand offers people guidance and reduces uncertainties.
The result is a comprehensive concept with various cross-media communication tools
that has the potential to encourage social change.
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