The glitch ident would be used to gain traction around out US Media campaign.
By keeping the information to a minimum, this helps build anticipation around our campaign.
Flyers and posters would then be distributed to students across campus.
These include a little bit more information about our campaign, to tie in with our glitch ident.
Further interest in our campaign can be attributed to the overtakng of screensavers on computers across campus..
Finally, our launch night would consist of a projection mapping of our glitch ident onto the university building located at Media City.
This modern backdrop provides a stark contrast to our projections, which make for great visuals and a perfect end to our campaign.
