Patak Matak is a puppet inspired lifestyle store that showcases the art of Indian puppetry from around the country. The designs, characters and art of storytelling infused in the lifestyle products, popularise it as well as serve as a medium to revive it.

 

The products are targetted towards the artistically inclined who find an art like this inspiring, intriguing and interesting.

Color Palette and Typeface for Stationery and Visual Language

Taking the art of Storytelling in Indian puppetry as inspiration, characters were illustrated with bold lines and minimal colours to express the puppery of Rajasthan and Andhra Pradesh.

Final Collaterals and merchandise