The competition brief required me to choose a well-known brand and reimagine it. I chose The Works as it is a brand I am fond of, however I do not think their current branding does it justice as a brand at all. As well as the brand identity I designed a new loyalty card and app for the store.
Mood board and development:
Brand Identity:
"Clock In Card" Loyalty card - physical card:
"Clock in Card" Loyalty Card - app:
The Works Rebrand
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The Works Rebrand

A university project for the Design Bridge Dog's Bollocks competition - a reimagining of 'The Works' brand identity and a new loyalty card scheme Read More
7
162
0
Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial