Freecell Architecture is an architectural firm based in Brooklyn NY.
Since 2005, Freecell Architecture finds it essential to engage with materials, methods, and structures to solve design problems. The Firm’s approach is always personal and strongly artistic. Most of their projects involved the experience, the sensorial: projects always feature a back and forth with the interpreter, through the quest for new experiences.
Freecell were in need of new and representative identity that would appeal to both artistic and high-end clients, aiming also to bigger architectural projects.
Our guiding concept behind FA’s branding identity was the Perception of Space
This concept is based on the multiplicity of views that a structure has in relation to the space around it.
This concept is based on the multiplicity of views that a structure has in relation to the space around it.
The Branding is the result of the sum of a main symbol (the structure) and its declinations (its multiple views), this applies directly to the capability of FA team to adapt and solves different type of problems with their own unique view.
Therefore the Branding is a dynamic system of coexistent variables, where the possibilities are endless.
Therefore the Branding is a dynamic system of coexistent variables, where the possibilities are endless.
Three Surfaces. Each of one has three skins.
Four views for each surface and from each view, one logo.
The logo has three skins as well.
The logo has three skins as well.
The lockups are made by combining 2 variables of different views and skins.
Client
Freecell Architecture
Year
2014 - 2015
Branding
Bardo Industries
Freecell Architecture
Year
2014 - 2015
Branding
Bardo Industries
