Fedrigoni: YCN Student Award Winner 2015
Pensate Profunde - Think Deep
Brief: Design a marketing tool to promote the new Fedrigoni range of uncoated black papers and boards: Sirio Ultra Black - one of the darkest papers on the market.
Concept:
A direct mail piece showcasing the first manned descent into the Marianas Trench - the deepest point in the world’s oceans, and the darkest place on Earth.
The piece allows links to be made between the historical event and the paper’s qualities. Not only does it demonstrate the potential of what can be done with the paper, with techniques such as embossing and foiling, but also inspires the designer, encouraging a sense of curiosity and discovery.
Collaborative project by Liz Wells, Chris Seaborn and Charlotte Payne.
Direct Mail:
The direct mail piece consists of a clamshell hinged box containing the following -
• An information card
• A journal containing the narrative of the descent.
• A foldout large format poster, featuring a technical drawing of the submarine
• A 3D topographical representation of the Marianas Trench.
Examples of different applications are shown throughout the content, e.g. embossed journal cover, foiled poster and laser cut trench.
Thanks for scrolling!
