I enjoyed working on this project because it gave me the freedom to be creative without any limitations. Upon choosing a store at random, I was given the challenge of rebranding it as if the owner had an unlimited budget. The store was a men's clothing store that sold urban wear on a pretty busy street in San Francisco. However, the store was at the end town that is opposite of town from the high end stores. I took it upon myself to make to stores products look as though it belonged on the high end.