Our job was to create an identity for a local gelato shop that makes fresh gelato everyday. They wanted it to be simple and versatile. Our job was create a brand that could appeal to all ages.
The waves is a direct intepretation of the waves formed on the top of the gelato. Their signature flavour is strawberry based, and they only use fresh strawberries daily. Hence, we took the vibrant red of strawberries to form the primary colour used.