Bloom is a new coffee solution concept aimed at succesfull indepedant coffee shops. It is the 'complete coffee shop' solution, offering a range of quality coffee, premium teas, flavouring syrups and complementary POS. The challenge with Bloom is that the brand must stand out in it's own way but it needs to suit several environments from modern cafes to vintage style delis - stylish but subtle.

To give the brand it's identity, I took inspiration from vintage wallpaper, particually the works of William Morris who adapted 17th century Italian Silk to create his most famous wallpaper 'Brer Rabbit'.

 

The repeating floral styles compliment the Bloom name, and the vintage look adds a sence of familiarity and trust. Vintage & shabby chic is very much on trend - current yet classic.

The website will be a valuable tool in getting the Bloom brand out there. The website acts as a virtual rep and is designed to showcase the best the brand has to offer. To keep branding consistent, the repeating wllpaper pattern will be utilised across the site.

 

In order to generate leads, reviews & testimonials from happy customers will be displayed in the header images for the different sections of the website. Images of the various accolades such as the Great Taste Award will be dotted throughout the site to build trust and increase brand authority in the heavily saturated market.

To enhance the brand offering and to become a true 'coffee shop solution' the following range of products will be provided - reinforcing and exposing the brand to the consumer: 

 

Disposable cups, menus, table talkers, seasonal drink promotions, loyalty cards, external signage, coffee stencils, 'take-home' retail bags of tea & coffee, condements, rubber branding stamp and clothing.